From 5th April 2017, UK companies with more than 250 employees have twelve months to publish their gender pay gap. Eager journalists will be able to mine the data for best and worst figures and compare the performance of big name competitors. Most mainstream media companies themselves will also be covered by the legislation, but the extent to which their notoriously male-dominated cultures might affect editorial lines remains to be seen. Atlas Consultant, Sarah Evans, reveals how bad numbers can still create good stories and the lessons we can learn from those brands already taking the leap.
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