One unwelcome development past the age of 30 is the two-day hangover. This year the United Kingdom is 310 years old – which presumably means its propensity to feel tired, grumpy and slightly nauseous after a big event is even more extensive. Two hundred or so days on since the referendum, are we finally getting over our Brexit hangover?
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Atlas Partners looks at the highs and lows of the referendum campaign over the last three months in social media. Comparing the strengths of the Leave and Remain campaigns in 'owned' and 'paid' channels - and in particular their ability to generate conversation in 'earned' social media.
We were on the hunt for insights about what makes good content, clever targeting and an answer to the questions we often get asked – does negative campaigning really work, do celebrity endorsements actually help?
If you are going to suffer withdrawal symptoms from the daily tsunami of the referendum in the news and on your social channels you can re-live the highs and lows and read more of the lessons learned in our latest blog.