Consultant, Edmund Gavaghan, collates a political A to Z of 2016. The year that gave us more dodgy opinion polls, controversial leadership elections and wrong-footing of the political elite. Leaving those inside the Westminster bubble feeling 'we don't quite know what to expect next'. So over the festive break we invite you to take a look back at some of the key political happenings.
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Atlas Partners looks at the highs and lows of the referendum campaign over the last three months in social media. Comparing the strengths of the Leave and Remain campaigns in 'owned' and 'paid' channels - and in particular their ability to generate conversation in 'earned' social media.
We were on the hunt for insights about what makes good content, clever targeting and an answer to the questions we often get asked – does negative campaigning really work, do celebrity endorsements actually help?
If you are going to suffer withdrawal symptoms from the daily tsunami of the referendum in the news and on your social channels you can re-live the highs and lows and read more of the lessons learned in our latest blog.